Building a product studio for the AI era.
Building and running software is getting radically cheaper. We're exploring what that makes possible.
The portfolio in numbers
Building got cheaper. Running did too.
That changes everything.
Everyone knows AI made building software faster. What fewer people see: operations are collapsing too.
Support, maintenance, growth loops, monitoring—all increasingly automated. When you can run a product for nearly nothing, the old constraints stop applying.
Old constraints
- One productrunning multiple was expensive
- One verticalfocus was survival
- Growth pressurecosts demanded revenue
- VC requiredyou needed runway
New possibilities
- Multiple productsrunning is cheap
- Multiple verticalsyou can explore
- Slow growth is finecosts are low
- No VC neededlean is sustainable
This isn't about working faster. It's about what becomes possible when the economics shift.
Look what becomes possible.
Explore instead of commit
When spinning up a new vertical takes days instead of months, you can try things. Some work, some don't. The portfolio absorbs both.
Give away what used to cost
When operations don't bleed money, you can offer real value for free. Build audience before monetization. Let products prove themselves.
Let things grow slow
Not everything needs hockey-stick growth. A product growing 20% a year is a good product. A product serving a small niche can exist indefinitely.
Fail cheaply, learn quickly
Failure used to be expensive—in money, time, reputation. Now it's data. Ship something fragile. See what survives. Move on or double down.
This is what AI-native looks like. Not bolting AI onto old workflows—rethinking what's possible entirely.
How we operate.
One person can now build and run what used to take a team. Here's how we're using that leverage.
Sold
Some products are more valuable to someone else. Companies buy audience. Founders buy a head start. The product finds a better owner.
Operated
Some products we keep. They grow at their own pace. When running costs almost nothing, slow growth is sustainable. Patience becomes advantage.
Killed
Some products don't work out. That's data. Lessons transfer. Resources freed. The portfolio survives it.
Build. Sell or operate. Repeat.
Software doesn't need venture capital the way it used to.
VC made sense when building and running were expensive. When you needed runway to reach profitability.
Building is cheap now. Running is cheaper. For most software products, outside money is a choice, not a necessity—and it's a choice with strings attached.
- Lean by design
- Profitable by default
- Patient by choice
No board meetings. No growth-at-all-costs. No misaligned timelines.
Some products are available.
Not all of them. Some we're keeping. Some we're still figuring out.
But if you're a company looking to skip the cold start, or a founder looking for a head start—some products in the portfolio might be a fit.
For Companies
You're buying validated audience in a vertical you care about. Real users, proven demand. Skip the build, skip the launch, skip the wait.
For Founders
You're buying a foundation that works. Clean code, real traction, honest briefing on what's working and what isn't. Start at one, not zero.
Built by Felix_M
Designer turned builder. Over a decade shipping products. Now exploring what a solo product studio looks like when AI handles the leverage.
This is an experiment in progress. The portfolio is the answer taking shape.
What happens next.
We're sharing what we learn. What works, what doesn't, how the model evolves.
Not advice. Not a playbook. Just notes from the experiment.